About The Kurrent Supply

A few words from Kyle McCann, the founder:

I’ve spent my entire life in the outdoors and on the water.

I’ve been fishing for over 30 years—freshwater, saltwater, fly, inshore, offshore, tournaments, travel. These days, my focus is bass fishing. But at the core, it’s always been about understanding the water, the process, and the people who live for it.

For the last 11 years, I’ve worked on the brand side of the outdoor and consumer industries—leading content, social, creator partnerships, paid media, and full-funnel marketing strategy inside globally recognized brands.

I’ve helped:

• Launch national campaigns
• Build localized brand channels from scratch
• Structure influencer and creator programs
• Integrate content into retail, paid, and lifecycle systems
• Drive measurable business impact through digital strategy

I’ve seen how brands invest—and where that investment leaks.

Then I went all in and built my own.

The Kurrent started as a creative outlet. A camera. A boat. A story. But as it grew, it became something bigger—a live testing ground. A real-time lab for content, distribution, and audience building inside the fishing industry.

Today, I operate from both sides:

On the brand side, I help outdoor companies install structure around the content and people they’re already investing in—so momentum compounds instead of fading.

On the creator side, I help serious anglers and outdoor personalities understand how brands actually think—so they can build leverage, not just followers.

Because I’ve lived both sides of the equation.

Brand budgets.
Creator negotiations.
Retail launches.
Tournament mornings.

This isn’t theory.

It’s field-tested.

The Kurrent exists to build structure in an industry that often runs on passion alone—helping brands grow intentionally and helping creators build platforms that last.

Built in the field.
Built around people.
Built on systems.

Previously Worked With

Smith Optics
Canyon Bicycles
Transworld Media
Meta
illycaffè
onWater
Wild Alaskan Co
And other outdoor and lifestyle brands