About The Kurrent Supply

The Kurrent Supply was born from a simple idea: that life’s better when you’re chasing something worthwhile—not just clocking in, counting hours, and waiting for the weekend.

After a decade working as a marketer in the outdoor industry, I realized I was spending more time helping other brands tell their stories than living my own. I’ve fished my whole life—from crewing on sportfishing boats, poling the flats of South Florida to small ponds back home and now tournament waters across the country—and the more I looked around, the more I saw people like me: hardworking, passionate, and trying to carve out time for the things that actually matter.

So I decided to bet on myself. To build something that represents not just how we fish, but how we live.

The Kurrent Supply is the product side of that story—limited-edition drops inspired by the mindset behind The Kurrent: creating freedom through purpose, balance, and time on the water. Each piece is designed for those who work hard but live for what’s beyond the grind—the mornings, the memories, and the moments in The Kurrent.

This isn’t just apparel or gear. It’s a reminder that you can chase your dream and still support the life you’ve built.
Because we weren’t made to just work.
We were made to live—#InTheKurrent.

— Kyle McCann, Founder